James is a multi-award winning director from Aotearoa. Over 20 years James’ work has spanned the globe, directing primetime reality television, scripted comedy series, subculture documentaries, music videos, branded content and commercial spots for brands such as H&M, KFC, Red Bull, Hyundai, Tourism NZ, the All Blacks, Adidas & AIG. His commercial work is polished, heartfelt, and has oodles of humour, with a look that will visually tickle your eyeballs.