James Chappell is a two-time ARIA Award-winning director renowned for his bold, visually striking storytelling and a knack for blending genre tropes with offbeat humor. From music videos and short films to high-impact branded content, James brings a cinematic edge to every project, seamlessly fusing the worlds of music and advertising with dynamic aesthetics and undeniable charm.

In a career-defining achievement, James became the first director to win back-to-back ARIA Awards for Best Music Video in 2019 and 2020 for Guy Sebastian, solidifying his reputation as a visionary talent. His work has also earned three Vimeo Staff Picks, reflecting his ability to captivate audiences with inventive, boundary-pushing visuals.

James has directed campaigns for top-tier brands like eBay, Subaru, Westfield, TK Maxx, NRL, Boost Juice, and Chubb, and crafted promos for hit shows such as The Voice and Australia’s Got Talent. His Voice promos in 2021 and 2022 helped the show achieve record-breaking ratings, further cementing his impact in the commercial space.