Ice Run

Tim Costar Joins Clockwork Films NZ as EP/MD & delivers new campaign for Subaru via Dentsu

Costar moves back across to his beloved production company side after several years as a respected agency senior producer on some of NZ’s finest campaigns. Ever one to hit the ground running, Costar has immediately teamed up with the fantastic creatives at Dentsu Aotearoa and dynamic director Ryan Heron, to produce an energetic new campaign for Subaru.

“ I’m thrilled to get the call up from Clockwork Films to take on this challenge. Clockwork are the benchmark for amazing directors and work in Australasia, and now in the US and UK also.

I can’t wait to sink my teeth into continuing to achieve excellent work with our talented set of Kiwi directors, signing fresh and hungry new talent, and bringing some of the highly experienced and varied Aussie roster over for our NZ agencies and clients. ”

The campaign sees Subaru’s All Wheel Drive capabilities at work, navigating New Zealand’s unique geography, making a the journey from mountain peak to lakeside as effortless as a quick trip to the camp store or gas station. Says Daile Stephens, national marketing manager, Subaru of New Zealand:

“When we briefed this campaign we were looking for a quintessentily Kiwi way to hero All Wheel Drive, which comes standard on every single NZ new Subaru sold in New Zealand.

The Dentsu and Clockwork teams have done a fantastic job to showcase Subaru’s unrivalled driving confidence in all conditions and terrains, proving that Subaru and New Zealand really are made for each other.”

With covid lockdowns dashing dreams of flying to the South Island, Glenorchy was swapped for Glen Eden, creating a mountainous escape in the middle of summer.

Says Matt Woods, senior creative, dentsu Aotearoa:

“ While lockdown proved tricky, we navigated it with All-Wheel Drive precision, creating a memorable brand campaign right here in the Auckland alps. ”

Directed by Clockwork’s Ryan Heron, the campaign runs across TV ( spot below ), social, digital and outdoor.